Gaming The Twitter System
I want to share a crazy story with you today that relates directly to the approach many people use on Social Media sites, especially ones like Twitter.
Lawyer Buys Cigars, Insures Em, Smokes Em, & Sues Insurance Company
This story takes place in Charlotte, North Carolina.
A lawyer purchased a box of very rare and expensive cigars. Then insured them against, among other things, fire.
Within a month, having smoked his entire stockpile of these great cigars, the lawyer files a claim against the insurance company.
In his claim the lawyer stated that his cigars were lost ‘in a series of small fires.’ The insurance company refused to pay, citing the obvious reason that the man had consumed the cigars in a normal fashion.
The lawyer sued and WON! (stay with me here)
Delivering the ruling, the judge agreed with the insurance company that the claim was frivolous. The judge stated nevertheless, that the lawyer held a policy from the company in which is had warranted the cigars were insurable and also guaranteed that it would insure them against fire, without defining what is considered to be acceptable ‘fire’ and was obligated to pay the claim.
Rather than endure a lengthy and costly appeal process, the insurance company accepted the ruling and paid $15,000 to the lawyer for his loss of the cigars that perished in the ‘fires.’
NOW FOR THE BEST PART
After the lawyer cashed the check, the insurance company had him arrested on 24 counts of ARSON!
With his own insurance claim and testimony from the previous case being used against him, the lawyer was convicted of intentionally burning his insured property and was sentenced to 24 months in jail and a $24,000 fine.
This Is How ‘Newbies’ Interact On Twitter
They come on Twitter and simply spam you affiliate links trying to game the system and make some quick cash off of you. Similar to how the lawyer was trying to make a quick buck by suing the insurance company.
Then maybe once in a while somebody does ‘bite’ and you make a sale from spamming an affiliate link out there. But most spammy links don’t have great substance or good content so your customer who just bought something doesn’t feel very good about their purchase because there is no real value behind what they just bought. The same way the insurance company fought back by charging the lawyer with arson.
My point is that what goes around comes around. You may know this as karma. Either way, you need to know that spamming on Social Media networks like Twitter or any of the others will do nothing but get more rules and regulations put on those sites.
The goal is to be a really great source of information to people. If you are person people refer to in order to gain quality, highly valuable information then they will return to your site again and again just to see what you have to say. And eventually they will buy something from you. But it’s important that you establish that trust and build a relationship with them first.
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Its about time a lawyer was beat by his own scam
Lovin this FOOKING awesome story and its relatedness to social media!