You Are Not Your Mind The Only Business Model You Need – You Inc.

Secrets To A Money Sucking Marketing Funnel

Posted by MatthewNeer on Jun 6, 2009 | View Comments

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5 Key Elements To Any Marketing Funnel

• Traffic Source
• Centralized Location
• Personal Branding
• Capture Page
• Auto-Responder

Let’s take a brief look at all of those so that you can understand exactly what they mean. This information right here is only the tip of the ice berg of what you will begin to learn within the inner circle of the MLM Mastermind System and only a fraction of what Jonathan Budd has to teach everyone who is interested in learning how to marketing and advertise yourself like a true professional.

Traffic Source

This right here is the life blood of your business online, besides leads that is. Without traffic being driven to your centralized location, which I will get into next, you really don’t have a business at all. It’s like having found the holy grail but not telling anyone. Basically, if you want to get the word out about your business and your products then you need to start pushing massive amounts of people to your website right now.

So how does one go about doing this?

There are a few different ways, and I will list some of my favorites. The first is probably the best because it’s a free method. Use Social Media sites to drive traffic to your centralized location. Places like Twitter, Facebook, MySpace, and YouTube are all excellent places to post a few links and get you centralized location known to a mass audience. Facebook and YouTube alone have over 80 million unique visitors a day. That’s UNIQUE visitors!

Centralized Location

This is where you send all of that nice tasty traffic you have been generating through social media in the last step. You centralized location and be anything from a personal blog to your YouTube page. The idea here is to build value in yourself. You want to build value so that when other potential prospects come across your material they feel like they have a great amount to learn from you. If they do feel this way, it positions you as the expert in that particular field. Thus, making the prospect listen to your every word.

Your goal is to build a relationship with this person. Teach them what you know without asking for anything in return. Keep in mind when I say teach them, I don’t physically mean one on one, I mean through the content on your centralized location. This way you don’t just have some spammy page with a bunch of links taking them to capture pages. Nobody wants to see that, think about how it feels when you go through something like that.

Personal Branding

This is probably the most crucial aspect of marketing online. You want to Personally Brand yourself so that you stand of from the rest of the crowd out there trying to market things online as well. So how do you do that? Just be yourself. Now maybe you’re thinking you don’t have anything unique about you, or you don’t know how to be different. Well let me ask you this question.

What is it that you do in this life time that you can do better than anybody else or are just extremely good at. What ever THAT is, figure out and use it to your advantage. For example, maybe you skateboard. In that case maybe you could talk about your skateboarding experiences on YouTube and connect that to business by showing how you have to concentrate so intently on a trick to reach it similar to how you have to concentrate in business to become successful. Either way, if you can’t get past this step, then maybe you’re not cut out for this industry.

Capture Page

This is another key element of the marketing funnel. If you don’t know what a capture page is, it’s a way to ‘capture’ someones contact information online. Most commonly used to capture name and email address. This is how you follow up with your prospects online. You can still use the phone if that’s your cup of tea. But it’s not 100% necessary.

A capture page should only be linked to from a place that has already provided the reader or viewer with some high quality information relating to the topic on the capture page. If that’s the case, feel free to shoot a link out. If not, people will probably consider it spam.

Auto Responder

This one right here, an Auto Responder. Is definitely critical to your survival in business online. With out one of these, you would not be able to follow up with you prospects that come into your marketing funnel.

The Auto Responder is you use to build that relationship with your prospect even further. Far enough to the point where they feel like they know you from all the pre-written emails they have received from you. This is where you can make recommendations for high end products, MLM companies, great deals, and just about anything else you can think of.