Top 10 SEO Checklist For Search Engine Visability
These are some of the most common things people miss when designing a web page for SEO purposes. If you are using WordPress then most of this stuff is already created for you but still left as default values. You will need to go in and customize each of these to make sure it is displaying to the search engines exactly the way you want it to.
The following 10 elements are a checklist of things you have to make sure you use every time you build a new site. They will help you ensure you get found and indexed by all the major search engines as quick as possible.
#1 Proper Title Tags
Title tags contain the main keywords for each page of your website, which are then followed by a brief description of the content on that page. This description will be less than 65 characters (even less than twitter) so try to avoid using words like if, then, and or but and make it keyword rich.
#2 Proper Description Tags
A great description tag contains information about the website that will persuade search engine users to visit our site. Think of it as a sub heading that needs to catch the visitors attention telling them the benefit of clicking on your site.
#3 Proper Keyword Tags
Your keywords meta tag should contain roughly between 10-15 keywords or keyword phrases related to the content on your site. This is how the search engines will know what type of traffic to send you based off what people are typing in.
#4 Proper Heading Tags
Each page of your site should use at the very least an H1 heading tag which tells the search engines to examine your site that this is the title of a page.
#5 Page Content
Pages or posts if you’re a blogger should have between 300 to 800 words of descriptive content that contains the keywords associated with that page.
#6 Proper Navigation
Each page of your site should contain links to ever other page so the search engine spiders can find every page. This is absolutely critical in getting great search engine rankings. Google and the other will basically ignore you if your site contains any broken links
#7 Proper Sitemap
It’s very important to use two types of sitemaps on your website. An XML version and a static version. The XML version can be created with the Google Webmasters Tools or with a WordPress plugin and the static version should be a link on your site, typically found in the footer section that has links to every major page on your site.
#8 Controlled Crawling
It’s vital that the search engines find your robots.txt file. It what will guide spiders to the pages and directories you want crawled and indexed and also deny them access to protected areas of your website.
#9 Duplicate Content/Tags
Because search engines treat web sites as a grouping of pages and not a single entry, each page on your site must be unique otherwise you will be penalized with duplicate content and receive lower rankings. This means your tags and descriptions must differ also.
#10 Word Density
Pages should contain about 300 to 800 words of unique and descriptive content. A pages meta tag keywords should also be those that occur most frequently on the page.
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