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Is Twitter Striking An Advertisement Gold Mine With Local Trending Topics?

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Posted by MatthewNeer on Jan 27, 2010 | Comments

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Hey what’s up,

How are you doing this beautiful day?

If you’ve been using Twitter recently maybe you’ve been wondering what the Local Trending Topics is all about? You’ll now see that Twitter lets you sort your trending topics by location. You can sort them by country or city. When you update your trending topic by changing the location you will immediately see it update in the sidebar of your Twitter page.

Twitter has a launched this new feature in hopes to let its users know what’s going on around them. Can you even imagine the power of this. Let’s say you wanted to catch the sold out basketball game going on downtown in your local town and you couldn’t find tickets anywhere. All you would have to do is log onto Twitter, use the appropriate hash tag and send a tweet. More than likely you will get a response back telling you how much.

Check out this screen shot to see what this new feature looks like. It will show you what the local trending topics will look like on your homepage.

Now this isn’t the only reason behind why Twitter would do something like this. Not only would it directly connect everyone in their local areas but take this into consideration.

Twitter’s Potential Gold Mine

By creating local trending topics Twitter could make a deal with advertisement companies to sell targeted advertisements based on the current trending topics in your local area. How powerful is that?

Let’s take a look at another practical scenario on how this could work.

For the sake of this example let’s say that you live in LA and you are trying to go see the sold out Lakers basketball game downtown. You already sent a Tweet out to see if anyone had tickets for sale and didn’t get a great response. Then you log into your Twitter account and see the trending topic #LakersTicketsCheap you click on it and you see a bunch of tweets with links to some kind of ticket master site with discount tickets to the game.

But what you don’t notice is that down on the corner somewhere or possibly in the footer of that website you just bought your discounted Lakers tickets at it says “Tickets Sponsored By Twitter”.

Guess what that means?!

It means Twitter has effectively come up with one of the greatest worldwide advertising mediums in history. Because I can guarantee you Twitter would be getting a cut of those ticket sales, and if not that you can bet they charged a shitload for that advertising space. I can also guarantee that in a scenario similar to that one you seeing #LakersTicketsCheap was not an “accident”. But instead Twitter put it there on purpose because they knew you would click on it.

Can you imagine how much dough Twitter is going to rake in using this same technique all around the world in ALL the local markets where events like this happen almost on a daily basis?

I want to know what you think? Is this really Twitter’s master plan behind Local Trending Topics or do you think they have another alternative motive for doing this? Leave your thoughts in the form of a comment and share this post.

Speak soon,
Matthew Neer

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  • darlenedavis
    The two guys who launched Twitter were searching for a gold mine and it looks like they have just found it. The advantages of local trending topics is huge and we'll soon wonder how we lived without it.
  • Lol, you make a good point Darlene, I can bet that once this new local trends feature catches on 5 years down the road people will be using it like they us the restroom. EVERYDAY! lol
  • I'm sure you are right, Matthew, Twitter is going to make a killing and it sure is a great way for them to take advantage of the huge audience they have. Someone sure had a good idea and with the full implementation of that idea, they deserve all the rewards that will be coming there way.
    Dave and I appreciate all the unique and valuable content that you share. Thanks so much for sharing it all with us.
  • Twitter definitively deserves it. In my humble opinion they have changed the web by integrating a simple callout feature via @(insert your twitter user name here) which Facebook quickly adopted and will soon integrate throughout the web.
  • scottphares
    Thanks for the great and insightful information about Twitter and trending Matthew. I personally don't have time to keep up with all this and it's nice to have a place to come and get enlightened as to things like this. I know I can count on you to be out front!
  • Thanks Scott, that is exactly why I put together articles like this. As you know the web is changing at such a rapid place that it's nice to have a centralized location to hang out and get up to date on all kinds of great info and changes that have taken place.
  • Wow…I love the way your brain is working…very possible. With all of the traffic on Twitter I am sure the wheels are rolling on how to monetize and when they do…I'm sure it will be big!
  • Thanks Bruce, however Twitter has already started to monetize a little bit by selling advertising space right underneath your following/followers stats with a link to something Twitter related. I wonder how much they charge for that?
  • mcinpat
    This is brilliant. Twitter has an infinite amount of applications. When it can be brought to a local level, the possibilities multiply. I couldn't imagine another motive besides money makin behind this but it is reciprocal. It creates a great tool to use.
  • You hit the nail on the head Pat, I know Twitter has been plotting a monetization strategy for a long time now, I'm wondering if this is it...
  • Susan_Davis
    Interesting view on this one Matthew. Although I wouldn't blame at all... in fact isn`t what Twitter is doing every Entrepreneurs DREAM??? If only....
  • Thanks Susan, Twitter probably has the biggest list out of every social network right now which is exceeding into the billions... That's an entrepreneurs dream for sure!
  • Very interesting Matthew. This is my first drive by your blog, I am really enjoying hanging out here. This is a great post on Twitter trends, and quite an ingenious business plan. Thanks for alerting us to what's coming down the "twitter pipe-lines".
  • Thanks for visiting Krista, truly appreciate your input here and your comments are always appreciated. I'll do my best to keep the latest news about Social Media here on my blog.
  • I"m with you Matthew, I'd bet that Twitter is coming up with a revenue producing plan. I would. Great call on this one.
  • Most definetly Phil, Twitter has one of the biggest lists around right now. Once they figure out how to really take advantage of it and monetize the right way they are going to make a KILLING!
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