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101 Ways To Build Back Links Fast

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Everyone knows that building back links is a sure fire way to get good SEO rankings. But the problem is the process is very time consuming, boring, and tedious. Therefore people always try to find ways to beat around the bush. But the reality of this is there isn’t one.

With Google advancing their algorithm to pick up more and more intelligent information, it becomes harder and harder to fool them with fake or duplicate content. Google puts the majority of its trust into backlinks from legitimate websites that have a proven track record.

This means doing things like putting multiple links in a blogs comment box can be tracked to one IP address and those back links will get less credit. The search engines are smarter now and they get smarter everyday. The best way to impress them and get a high ranking and great quality score is actually with GREAT CONTENT. (who woulda thought?)

Some people may argue that Google will not always use back links as a relevant way to establish a website’s authority and ranking because they are always changing their algorithm and developing a better one.

Well I hate to break it to you, but link building is the primary way to establish great SEO rankings – it and looks to remain that way into the future. Links are the things that tie everything together on the web; without them we couldn’t connect with each other. Virtually everything on the web that connects two or more pages is some form of a link. Therefore it only makes sense that Google gives this dominance.

So without any further ado, let’s get into the nitty gritty of link-building tactics.

71 GREAT Ways To Build Back Links

These tips and tricks are going to outline some of the best ways to build powerful back links to lock your website into the Google top 10. You will encounter a few things you probably already knew about and uncover many that you didn’t. My goal here is to give you as many ideas as possible so you can experiment and see what works best for you.

People Are List Lovers

1. Build a top 10 list of [insert niche topic here] in the form of an article. People will feel inclined to link to these if you provide great, helpful content.
2. Build a 101 list. These become very popular on sites like Digg.com and often become an authority document. [big freakin' hint right here]
3. Create a top 10 list of myths in your niche.
4. Create an extensive resource list on a popular topic.
5. Create a list of gurus and talk good about them. Sometimes a little ego stroking is one of the best ways to get an “authority’s” attention and get them to say thanks or link to your website.

Accessibility (making it easy)

6. Make your content easy to understand so that people ‘get it’ right away and feel more inclined to spread and syndicate your content throughout the web.
7. Always spell check your content. Nothing spells unprofessional more than a misspelled word or an improper sentence. Do this especially if you want grammar buffs, like english teachers, to link to you
8. Make your site more trust worthy by including a picture of yourself so that people can see there is actually a real person running the site and not just some robot computer. Privacy policies help a lot here as well.

PPC As A Link Getter

9. You can buy relevant traffic with a PPC campaign through Yahoo or Google and drive them to your site. If your content is good then there is a chance that people will decide to link back to you no matter where they found your site. This will not only get you more exposure but will also help you become an authority in your niche.

Exploiting The News for Syndication

10. Syndicate your articles at Ezine sites like EzineArticles.com, ArticleCube.com, IdeaMarketers.com and so on. There are literally hundreds of these sites. The good thing about them is they all have great page ranks with Google so your article automatically gets high rankings and receives highly targeted traffic.
11. Submit an article to an industry news site in your market. Got a blog? Submit it to a website like blogburst.com. This will get more exposure to your website and possible new RSS readers.
12. Write and submit a press release. This may take some time to get it just right in order for it to be news worthy, but if done correctly your article could be picked up by popular bloggers, news sites, and so on. Submit them to websites like PRweb.com, PRleap.com and many more.
13. Keep an eye out for who picks up your articles and give them a thanks by doing something like a blog post on them; offer them an opportunity to do a guest post, and you name it. Be creative with it and have fun.
14. Exchange articles with other blogs.
15. Email a few friends or family members and ask them if they would link to your site if they found the information on your website useful or informative.
16. Write a post about, and link to, a company with news articles. They will usually link back to you in some way. This is probably easiest if you have a blog section on your website. Just do a Google search on ["your niche + in the news"]
17. Perform surveys on your website. This makes people feel important. When people feel like that, they link back to your site with tons of quality backlinks.

Social Bookmarking & Free Directories

18. Many websites like DMOZ allow free article submissions; so take advantage of it.
19. You can also submit articles to paid article directories.
20. Create your own directory based on your interests in life. Here you would implement a deep linking strategy where you link to articles within your blog. People will pick this up if you turn it into something truly beneficial to them.
21. Tag and bookmark sites you like at Delicious.com. If people like the content you linked to, they will naturally want to find out more about you and possibly follow the trail back to your website.
22. When you create something of quality on your website then you should ask a few friends on the internet to help syndicate it for you by Digging it, and tagging it up on Delicious. If you can get your post featured on the main page of Digg or another popular social bookmarking site, many other bloggers will see it and potentially create tons more backlinks for you.
23. Use SocialMarker.com to syndicate your blog posts. The website makes it super easy to submit to social sites one after the next and further get your content maximum exposure. It’s confusing the first time so watch the video.

Local & Business Links

24. Join the Better Business Bureau to gain credibility.
25. Request a link from your local chamber of commerce.
26. Submit your link to local government and city websites.
27. See if you can get listed at your local library.
28. See if other closely related businesses would be willing to link to your website or even do a link exchange.
29. Develop business relationships with other non-competing companies or individuals in the same field and often recommend their products or services to your following. You can do this with Tweets, business cards, links, emails, etc.
30. Create an affiliate product. Most of these links will not hold much SEO building power but they will increase your exposure. This increases the probability that you will get linked to. Plus it will make you some money.

Super Easy Links

31. Depending on your niche and your offer, you could use free classified listings like Craigslist.com among many others.
32. It’s easy to gain exposure and provide value on sites like Yahoo Answers by answering people’s questions or maybe even asking one yourself.
33. It’s easy to gain exposure and provide value on sites like Google Groups by answering people’s questions or maybe even asking one yourself.
34. If you run a good business, then you can consider submitting your website to Wikipedia.
35. It will take your less than 20 minutes to create a powerful Squidoo Lens that will make you look like an expert in your field and will also create a new link back.
36. Submit a story to Digg.com. You can submit an article, image, or video, so whatever you have that has the potential to stir up a little controversy would be good to add here. People love drama; give it to them.
37. Syndicate your RSS feed. You can submit your feed to various sites around the web, like Google Reader. And you can even customize the look and feel of your RSS theme with sites like FeedBurner.com.
38. Provide valuable information in forums. Most forums allow you to have a resource box where you can put the link back to your site. If you make good contributions, then people will follow the link.

Post Quality Reviews

39. Most businesses do not have an established online presence online even though they may have one offline. Therefore by doing a review on their website you can usually rank pretty well if you have a decent page rank score from Google.
40. Do reviews on new product launches from an unbiased perspective even if you’re going to include your affiliate link. Give people the honest truth and they will respect you for that and recommend your website to others.
41. Write a review on a competing company showcasing their pros and cons. Then recommend your website as the place to get what they need.
42. You can use Alexa to find related websites to write a review on and draw some alternative traffic streams that way.
43. Leverage the popularity of new technology. For example when the Nexus One was launching, I wrote a few reviews on my blog. Because I did it so early I got ranked in Google and shattered traffic records to my blog for the day.
44. If you buy a product or service and actually benefit from it then you can submit a testimonial. These will usually turn into links to your website which further increases your credibility.

The Blogosphere

45. Start a blog. Only catch is you actually have to post great content to it on a regular basis. Otherwise no one will bother reading it. People want current, up to date, events.
46. Link to other blogs from your blog. Every serious blogger tracks incoming links and their traffic sources. This is an excellent strategy to get noticed by them and maybe a get a link in return.
47. Post comments on popular blogs. While this doesn’t provide much search engine leverage, it will help other bloggers become aware of you and if you say something interesting in your comment, people will click on the link to your site and possibly start reading/linking to your blog.
48. Don’t forget to submit your blog to top blog directories around the net.
49. Technorati tags rank very well in Yahoo and Bing yet are not as relevant to Google. Even if your blog is brand new, you can still rank high on Technorati if you write an excellent post.

Design As Link Bait

50. Web surfers love stuff that is visually appealing. The use of Flash may not rank well in the search engines but a beautiful design will get loads of links.
51. Redesign your site using CSS. Beautiful designs can get recognized by authority sites in the web design field.
52. If you have a WordPress blog, consider using a more beautifying theme to really pull your reader’s attention. Many are free but the best ones cost a little bit of money like Elegant Themes.
Pay For Results
53. Hire a publicist. They are available all over the place. One great place to find people for hire and cheap is the Warrior Forum. You can find anyone for just about any kind of job.
54. Outsource your link-building campaign. You can actually hire someone to build links for you; just make sure you choose wisely before you pull the trigger.

Link Exchange

55. Now before you call me crazy I don’t mean simply trading links with just anyone. You want to only do this with real blogs run by real people who will actually send some quality traffic your way.
56. This should be obvious but people still make this mistake. The links you exchange should be relevant to the content on your site. The rule of thumb here is that you should only exchange links with people whose content you would still seek out if search engines didn’t exist.

Banner Ads & Text Links

57. You can buy banner ads on more popular websites that are relevant to your niche that drive traffic back to your site. You could use an opt-in offer for this technique such as an eBook download.
58. You can rent text link ads from a third party service to ensure that you get quality exposure. Text Link Ads is the best place to go for this kind of service.
59. If your website is established enough, meaning you get solid amounts of traffic, you can sell advertising space right on your website or blog.
60. Many search engines give priority to older, more established sites, so it may be more beneficial to buy an older domain with a good page rank than to try and start building one from scratch yourself.
61. Sell items on eBay and then donate the profits to a major charity. Often times the charity site will link to your E-bay auction site and your site as well.

To Sue Or Get Sued, That Is The Objective

62. How To Sue Google And Win
63. Get sued by a company everybody hates. One sure fire way for this to happen is blatantly copy a famous piece of work and then claim it as your own by blasting it all over the web. Then when you are contacted to take it down, simple refuse and say it’s original work. You’ll be in court in no time.

Freebies & Giveaways

64. Offer a contest. People love to win cool stuff, if you hold a contest with a few hundred dollars in prizes, people will link to you like crazy. It makes awesome link bait and can result in thousands of incoming links as people share your contest with others.
65. Create a tool collection. These kinds of pages get a LOT of link love. Just be sure it offers useful and original stuff. If you’re in real estate, how much do you think a mortgage calculator is worth?
66. If you know CSS, you can release customized WordPress themes with a ‘designed by …’ link back to your site in the footer.
67. Give away free stuff, like an eBook, in exchange for feedback in the form of comments on your blog.
68. Create a FireFox plugin. Just make sure you have a link back to your site on the download page. If your plugin becomes popular, then it could get featured on Mozilla‘s homepage and receive loads of free traffic.

Develop Social Interaction

69. If you are in a niche with a bunch of celebrities then try to find some “drunk” or “indecent” photos of them; they make awesome link bait. Then post them on your blog.
70. Take advantage of real world relationships. If you attend conferences about SEO, Social Media, or whatever your niche may be, go up and talk to everyone, introduce yourself and build  relationships. Then collect business cards and email everyone after the conference and suggest doing a link exchange or some other form of linking. This is a powerful tool to leverage.
71. Film interviews with other people in your niche over Skype. Record it with screen capture software and load that puppy up to your blog. These kinds of things spread like forest fires.

30 Ways NOT To Get Back Links

Below are some strategies you can implement if you want to get your site banned/penalized/restricted from major search engines. So take the following advice with a grain of salt and go easy. You might not want to implement some of these unless you’re really clever! ;)

Paid Directories

72. Submit your site to something like 200+ paid directories (averaging $10 a pop) that really don’t send you any quality traffic at all and sell non-related products.

Forum Spam

73. List over 100 websites in your signature file.
74. Only post where links are permitted to your website.
75. Post solely “me too” posts to simply build your post count in company with a link rich signature file.
76. Ask questions on a forum about who has the best product. In this case the product is something you sell and then create another forum account to only comment on how great that “product” is from the same IP address.
77. Ask the same questions on 50 different forums where you are a brand new member.
78. Create profiles on forums you never intend on commenting on.
79. Post on forum threads that are years old simply so you can post a somewhat related link to your product.

Blog Spam

80. Instead of signing a blog post that you wrote with your real name, you sign it with spammy keywords instead.
81. Start marketing your blog hardcore by commenting on others blogs with your first post. Add no value to your marketing except that you want everyone to read your blog right now and buy your stuff. Then you go out and literally assault all kinds of blogs with a comment saying something similar to that.
82. Say nothing unique or relevant in your comment thus making it appear like an automated bot hits their blog.
83. Even better, use an automated bot to assault their blogs with as many links in the comment as you could possibly think of. Oh and just for fun, you do this enough to see if you can make the server crash.
84. Send pings to every blog you encounter mentioning nothing specific, and instead just say how much everyone is talking about your post.
85. To put icing on the cake, you don’t even link to the sites that you ping. Instead you send them pings from posts that don’t even reference them.

Trashy Link Exchanges

86. Send a link request mentioning the page rank of your website. Nobody cares; go after a content match, not traffic.
87. Send out bulk emails offering link exchanges that don’t even mention the other party’s name.
88. Send out link exchange offers to the top SEO experts and even major search engines like Google or Yahoo.
89. Get links from damn near invisible sections of websites listing hundreds or even thousands of different off-topic links.

Spam People In Person

90. You ever been at Starbucks trying to have a relaxing cup of coffee only to get harassed by MLMers trying to get you to sign up in their business? Well do the same thing they do, except tell people to go to your blog and comment on everything.
91. When you meet somebody for the first time, ask them their URL instead of their name. Then as soon as you get it, make sure to tell them how important it is you do a link exchange.

Persistence Is Key

92. Email your list on every single post you make. Then in your email tell them how THIS post is going to solve all of their problems for the rest of time, but only if they comment, tweet, and digg it first.
93. Send a webmaster an email every single day of their life until they finally break down and give you the link so you will stop emailing them — only to find out it’s gone as soon as it went up.
94. Send emails about doing a link exchange to one particular webmaster all from different email accounts. (now that’s sneaky)
95. And if any of those don’t work, then offer the webmaster $1 for a link exchange and increase your offer by $1 every single day until they cave in and finally give it to you.

Get Links By Being A Complete @$$hole

96. Vandalize your town with graffiti in big block letters listing your domain name so everyone will know how cool you are. (also where to go to arrest you)
97. Make a giant sticker of your URL and put it on your car. This is a sure fire way to get laughed at on the road, and if anybody does go to your website from there it will only be for a few seconds to satisfy their undying curiosity. And if you’re lucky, they might even post some hate comments.
98. Send out thousands of email to all the top ranking websites across the Internet guaranteeing 4 inches to their penis. This is an excellent strategy if you’re an affiliate for Viagra.
99. Get thousands of stickers created with your URL on them and slap them everywhere you go around town. I’m talking like Starbucks, your local skatepark, the mall, street signs, and just about anywhere else you can think of.
100. Put your URL on an auto-tweet service like Social Oomph and send it out every single hour on the hour with a spammy message until you get your Twitter account terminated.
101. Buy a net gun like Rob & Big and walk around the streets blasting random people with it while shouting “This wouldn’t have happened if you visited http://YourSiteHere.com”

Calls To Action

Wow, you really made it to the end of this list, didn’t you?! Well that’s great! Now you have some really powerful tools and ideas at your disposal. Go take action on them now!

And here’s some of my shameless plugs…

If you enjoyed this post then show it some love. Refer anyone you think would benefit from this ebook to http://matthewneer.com/2010/02/101seobacklinks

To learn more about SEO strategies and back link building then you should check out my friends over at SEObook.com.

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WordPress Self Hosted Blogging – http://Wordpress.org
Free Broken Link Checker – http://validator.w3.org/checklink
High Quality Press Release – http://PRWeb.com
Create Custom RSS Feed – http://FeedBurner.com

If you enjoyed this post, you might also like my eBook Article Cannon

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  • LynnGlaser
    Hey Matthew, awesome post, I will definitely be coming back to this one for future reference! I love the "How Not To's" funny!

    Cheers,
    Lynn
  • LOL, I had some fun with this post Lynn. Thanks for reading and commenting/tweeting.
  • Thanks for a great reference article. I love all your suggestions. Only on the social bookmarking I have to say that both delicious and digg are no-follow sites, so it will not give you a back link. I bookmarked your post on digg anyways, because it adds value.
  • You're right, they are no follow sites but because so many people use them it's highly likely that you will get RT'd or linked to anyways...
  • brucebackman
    This is awesome! So many ways so little time! Thanks Matthew…
  • mcinpat
    I like the piece about getting sued! You are funny bro. But really this is the piece I need for getting my traffic up and forums are the sweet way. Thanks for the reminder!
  • One of my students recently started doing some forum marketing and got over 400 hits her first day! She was stoked!
  • This is killer Matthew! Keep it coming!
  • This post is a great reference, I'm bookmarking it for my use. Tons of value here Matthew, great!
  • Right on man, keep this thing handy. Never know when you might need a net gun! ;)
  • rizwan40
    good information
  • Glad you liked it.
  • Awesome Resource. Bookmarked this for later.

    I've been doing article marketing and it's proven to be worth it.

    Great Post, Buddy!
  • Thanks for the Tweet and the comment bro. Much appreciated.
  • jackgande
    #101 that's awesome tricks :D
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