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3 Tips On Creating Awesome Squeeze Pages

Posted by MatthewNeer on Feb 28, 2010 | View Comments

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If you’re new online you need to read all of this because I’m going to give you 3 powerful tips on creating effective squeeze pages. Notice I said EFFECTIVE squeeze pages in the last sentence, that’s because anybody can create a squeeze page but not every can create on that is truly a lead generation machine.

To touch on that point a little further, leads are literally the lifeblood of your online business. You need to be taking every single lead you get and plug it into an autoresponder system that sends them a message each day so that they eventually buy from you. Which brings me to my first tip.

Squeeze Page Tip #1

You need to be using an autoresponder that contains at a minimum of 60 days worth of messages. I know that may sound like a lot but think about the shear power of this technique first. When you have over 60 days worth of content packed in on the back end (your autoresponder) then you can scientifically build a series of messages that all flow into each other and deliver rock solid information, yet sell your prospect products from a place of value.

Squeeze Page Tip #2

Focus on the BIG giveaway. A lot of times people try to give away 7 or 8 day bootcamp series on their blogs as a free giveaway. After testing this against something like a full 60 minute free webinar as a giveaway instead proved that the ONE BIG THING (webinar) converted better than the bootcamp series.

As you can see, the Seven Day Bootcamp series took 100 visitors to convert into ten leads while the Mastermind Marketing Secrets Webinar took only 50 visitors to convert into 10 leads. (or 9, but who’s counting?)

What this means is YOU should be using a BIG giveaway instead of Seven Day Bootcamp if you want more leads for less work. I know that’s what I want.

Squeeze Page Tip #3

Method Of Delivery. You need to tell the visitors that hit your squeeze page what you want them to do. Some common ways to do this are usually a combination of text, video and images but lately has been moving more towards straight video. Whatever the combination make sure you explain what the visitor is going to get once then put their name and email in.

This must be very clear because first thing they are going to be thinking is “whats in it for me?” If your offer seems tempting enough you’re going to get that opt in and your list will grow a little bit bigger.

There are a few more factors that come into play when it comes to squeeze pages and list building but the knowledge here will help cover the basics and get your mind ticking about some creative ideas.

One of my favorite resources for building GREAT and easy Squeeze Pages all the time is Squeeze Theme. It’s a WordPress Theme that lets you whip out sweet looking squeeze pages in under 10 minutes. Check out this video about Squeeze Theme.