Stacking The Cool
First off, what is “Stacking The Cool”? And how do you do it?
Stacking The Cool was a term coined by Mr. Frank Kern himself and he uses it when he refers to adding mouth watering bonuses to a product launch that people tend to want more than the product itself.
For example, in Frank’s last product launch called List Control he has many affiliates who really stacked the cool big time. Andy Jenkins probably had the best bonus of all time in my opinion. He gave away his personal product launch creator and manager called Kajabi.
Kajabi is a push button marketing solution for marketers. Kajabi was developed for Marketers, BY Marketers. Their first goal is to simplify the deployment of Marketing Campaigns, Sales Funnels, and Product Launches from their current technical complexity down to Drag-and-Drop Ease.
Kajabi’s second goal is to streamline, simplify, and reduce the cost of deploying membership portals and controlled access (Paid or Unpaid) community sites so Marketers have an alternative way to publish and deliver content and interact directly with their customers – without sketchy and unreliable integration or technological jury-rigging.
That right there made me want to buy List Control specifically to get early access to Kajabi itself. Right now it is not even available to the public in any way, shape, or form. Launch date is set for late spring of 2010. Keeps your eyes open.
Anyways, I wanted to talk about Kajabi really quick to give you a great example of how to stack the cool in a totally awesome way. Now obviously, Andy Jenkins is an elite Internet Marketer who’s been around the block a few times. So how can you stack the cool?
How To Stack The Cool As A Non Guru
If you’re not guru status online yet then you may find a little bit harder to add tons of bonuses to a product launch but know that it can be done with ease if you know where to look.
There are a certain type of products out there that you can buy the exclusive rights to. Meaning that you can resell everything with your name and logo on it for 100% of the profit. These products often come with a complete website and sales funnel. It’s called PLR (private label rights) and there are countless amounts of these products out there on the market right now.
All you have to do it buy them one time and you will be able to use them again and again. You can give them away as bonuses for product launches, you could sell them individually, and you could use them to generate leads on your blog. The list of possibilities is literally endless you just have to be a little creative.
A lot of times this is what many newbies use to have their first product online. You can submit these kind of products to sites like Clickbank.com and have affiliates promote it for you for 50% or more of the commission. Keep in mind if you offer like 75% commission on the sale people will be more likely to promote your stuff.
Affiliates are one of the most powerful ways to get massive sales and massive exposure for your name and brand online. By doing this little strategy you can start raking in some serious dough and then reinvest into your business, thus scaling it up another notch.
I’ve recently stumbled across a killer resource to buy PLR products in almost every niche super cheap. Check out this site.
http://www.theplrstore.com/
By the way, I’m not affiliated with those guys in anyway. I just thought I’d “Stack The Cool” and give you some stuff for free without trying to get a piece of the pie, ya know?
Check it out y’all, you’ll love it and I’m sure you will find something that applies to your business there.
Speak soon,
Matthew Neer
If you haven't got it yet, you may want to download this private interview with Frank Kern. Thanks for visiting!
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