Dude I Hate My Job Product Review Strategy Dude I Hate My Job Review – Final Video

Will Facebook Overthrow Google?

Posted by MatthewNeer on May 13, 2010 | View Comments

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

You know, for the longest time the big bad Internet tyrant known as Google has dominated the webs traffic, holding down the number one spot for years upon years and not even a single web site has come close to matching it’s massive surges of traffic, until now…

With the rise of Social Media has come a new tyrant set to overthrow the big bad notorious Google, and this one goes by the name of Facebook. In fact, I’m sure you use both of them every single day.

But stop for a second and ask yourself, which one do you use more?

If you’re like me you probably paused to think for a moment because you use both multiple times per day but then thought that you Google stuff WAY more than “Facebook” stuff.

But that’s exactly what I’m getting at here, what if you could “Facebook” something you wanted the answer to instead of Googling it.

Ahh, now that raises a lot of interesting questions, doesn’t it?

What do you think would happen if Facebook decided to add a “Search Web” option to their Facebook toolbar? They already have more users than Google because they are a Social Network. Their users are probably more loyal than Googlers because of the comradeship Facebook creates even though most email accounts are probably tied to Gmail.

But whether or not this is going to happen has yet to be determined and only time will tell. All I can say for sure is that Google has officially declared Facebook a thick competitor in their market. Google is very aware of the threat Facebook poses to pull some of their revenue, and more specifically, advertising revenue.

Let’s Take A Step Back And Analyze Facebook

Recently an Internet Marketer named Ryan Diess released a program called FB Ad Power. If you’ve got your nose in your MacBook like I do then you’ve probably heard of it. But either way what that course did was teach people how to advertise on Facebooks new PPC network. Actually, it’s not that new, it’s just that people either didn’t know about it or didn’t know how to use it.

What FB Ad Power did was show Internet Marketers how to capitalize on the new surge of traffic coming through Facebook.

You see, social networks like Facebook have a unique way of advertising. Instead of the traditional PPC methods of targeting keywords like you would on Google, you now target peoples interests.

I’m sure you are familiar with how you add in your unique interests into Facebook under the info tab. Well this is what Facebook pulls from when decided how to serve an ad to someone, along with other things like age, sex, and location.

With this in mind the way you write you ad will need to differ a little bit as well. Instead of doing a direct sale like you would in Adwords you want to play on peoples interests and passions in Facebook. Basically you want to make your ad sound “cool” based on the demographic you’re trying to target.

Another great tip to know is that Facebook only reads the ads one page deep at this point. Meaning you can easily create a targeted video squeeze page for your ad and Facebook will love you for it versus Google trying to dish out a notorious slap for something like that.

Anyways, right now Facebook is basically the hot spot of traffic with low competition so if you’re looking to get your foot in the door through PPC advertising FB is the place to be. Or even if you want to expand on some more traffic and lead generating sources Facebook will do nicely.

If your interested in Facebook advertising then you need to watch this free video on Facebook Ad Power

Watch The FREE Facebook Ad Power Video Now

If you enjoyed this post, you might also like my eBook Article Cannon

If you haven't got it yet, you may want to download this private interview with Frank Kern. Thanks for visiting!

View Comments to “Will Facebook Overthrow Google?”

Dewane Mutunga says:
June 6, 2010 at 4:35 am

Great food for thought. In the next 5 years I think there will be a shift in the way people consume information, and honestly the shift is already happening. In the near future, search engines will no longer be the internet goliaths that they are now. Their power won't evaporate completely but it will be belittled by social networking sites. It's going to be interesting watching this shift in power!
MatthewNeer says:
June 6, 2010 at 5:15 am

You are right on target brotha. I believe that social networks will
overtake the big bad search engines as well. I wonder how long
facebook will be around.

iPhone Mobile 3.0
Speak soon,
Matthew Neer