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The Google “Click Shift” Has Begun…

Posted by MatthewNeer on Jul 27, 2010 | View Comments

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Have you been using Google Adwords or other forms of paid advertising with nothing but intense frustration?

Does it seem like less and less people are clicking on your PPC ads on Google?

Are you getting beat by some young hot shots that seem to rank #1 on Google’s organic results and pissed off about it?

Well for good reason, recently some very interesting studies have been released literally PROVING that people have become wise to ads on Google and are now intentionally avoiding them and going straight to the organic search results right away.

I was going through a PDF my buddy sent me a few days ago and when I came across this very fascinating heat map. You do know what a heat map is right? Th0se weird looking graphs that show the places on a computer screen peoples eyes go to first. Just have a look at this screen shot that I took from the PDF.

As you can see, the first, second and third results get MASSIVE attention while the ads on the right hand side appear almost invisible from a users perspective. What this should tell you is that the marketplace is EVOLVING. Just like billboard ads and print ads have slowly become less and less effective overtime as their subject audience has grown wise to them. The EXACT same thing is happening now with Pay Per Click, just like it happened with Banner Ads a few years ago now.

However, that DOES NOT mean that PPC or Banner Ads have become obsolete, just like print ads and billboards have not. What it means is that people are now wise to advertisements and actively avoid them, yet the ones looking for what an ad is offering will always click on it. The click shares available will just be significantly reduced.

In fact, as I was going through this awesome PDF report, I came across another very interesting development. It seems that, and studies prove that, PPC ads on Google now only receive about 1-2% of the entire clicks available on that whole page. And that’s literally a fraction of what it used to be back in 2007.

I took another sweet screenshot from this PDF you’ll be able to download in a minute and here it shows the actual percentage of clicks that the first organic search result gets versus the amount of clicks the first paid advertisement gets. And what’s funny, is that result #10 gets even MORE traffic than the first paid advertisement.

Let me just break this down for you real easy like. What this image is telling you right now is this, if you are getting 100 clicks PER DAY in Google Adwords, that means that your competitor, who’s ranking #1 is getting 1,000 to 2,000 CLICK PER DAY!

Yeah, that sucks huh?

It’s a rough life out there man, but fortunately I’ve got a really cool solution for you, it’s called education. You need to EDUCATE yourself on how to do SEO the right way. And believe me it’s not that hard, you CAN beat Google. You just have to know what you’re doing. And you have to do it in the right way, you have to put the ingredients together in the right format so that you can then add the “HEAT” and systematically dominate the first page of Google with ease.

Now what I was talking about right there was the “Ranking Triad” and it’s something you will learn more about in this PDF that you are about to download.