Branding

Rebecca Black – Friday Music Video Marketing Secrets

Posted by MatthewNeer on Mar 25, 2011 in Branding, Marketing | 7 comments

Why You Should Emmulate Drug Dealers

Posted by MatthewNeer on Jan 24, 2011 in Branding, Marketing | 1 comment

Drug Dealers straight up GET business, they know that their product is great so they are willing to get a little bit away for free. Because they know when they do, you’ve “love” it so much that you’ll be back for more, and this time with money!

Emulate Drug Dealers. Make your product so great, so addictive, so irresistible that giving your customers a small little taste, a small little piece for free makes them come back again and again with cash in hand.

This of it as giving your customers a little bit-sized introduction to your product where they can try it absolutely free without any hidden fees or investing a ton of time to learn something new or anything funky like that…

This will force you to create something that your potential customers can consume without having to make a large commitment on their part and will get them interested in learning much more from you.

Many businesses have used the Drug Dealer model for years very successfully. Car Dealers let you test drive the car before you buy, most ice cream shops let you try a little sample of flavors before you make your final selection. Some medium speed restaurants like Panda Express let you sample some of their items for free to see if that’s what you would like with your entree. Even many software companies let you have some kind of a free trial to their product or some kind of limited access before you buy so you can get a great feel for the product.

What other industries do you think could benefit from the Drug Dealer model?

The bottom line is that you shouldn’t be afraid to give a little bit of stuff away for free. Now that’s actually a two part formula…

You shouldn’t be afraid to give a little bit of stuff away for free as long as you have another great product to sell once your potential customer gets your free stuff. You’ve gotta realize that people will benefit from your free content and then seek more information once they have gotten to know ya some more.

You gotta be confident in what your offering. If you’re not confident in what you’ve got to offer, you haven’t created a strong enough product yet and may want to consider revamping what you’ve got.

But regardless of that, finish this post thinking of how you can give your potential customers something of great value for free so that they will come back to YOU again and again to get more of that same information, and hey, who knows, they might even give ya some money…  

Always in the kitchen,
Matthew Neer

Economic Prosperity Is Inevitable – 200 Years In 4 Minutes

Posted by MatthewNeer on Jan 16, 2011 in Branding, Marketing | 3 comments

Hey there,

What you are about to see on this video is seriously going to create a MASSIVE paradigm shift in the way you see our global economy. No longer is the world just a country to country type of economy, but truly a worldwide one. It was because of new technology like the Internet and mobile phone that this is now a reality.

But the real reason I wanted to share this with you is because I want to show you that the whole jibber-jabber about the worlds economy failing and all this money seemingly “dissappearing” is a bunch of scare tactics, really. The money really didn’t go ANYWHERE, it’s just merely changing hands once again, like it ALWAYS has.

In fact, throughout every major economic system in the history of the known world, there have been cycles of recessions, of down economy and all kinds of other stuff that Big Brother wants us to panic over. But REALLY what is happening right now is the money is actually getting put back into the hands of the people because of technology. It’s shifting, once again, away from the big corporations and going into the hands of the small business person.

Let’s examine that for a second, and really just THINK about it. You see, all these car companies are going out of business and are totally broke because they see the economy as a time when people have no money. That is not correct, only SOME people have no money, for others, they have more than ever. But what happens is the car companies and virtually every other industry starts slashing prices to try and draw more broke people into their business to buy the same things as a lower cost. So they end up loosing money.

At the same time, all the other competing car companies in the same niche and same target market as all slashing their prices too, competing for the lowest possible price. This creates a whirlwind of prices spinning lower and lower out of control because each company is trying to one up the next.

They all end up loosing money and then get all pissed off and say the world is going to end because no one is buying anymore. Well that’s not true either…

How is it that other car companies like Ferrari are able to sell out before the car even comes off the lot is everyone was broke?

It’s simple, the people who want Ferrari’s will always want Ferrari’s and are willing to pay a pretty penny to get it before everyone else. Plus Ferrari doesn’t saturate the market with its product either, they will probably only make like 500 to 1000 models of their car this year. And they will sell out before it’s ever even made.

So how is a company like Ferrari able to sell a car for like $500,000 dollars when other car companies like GM struggle to sell a car for $25,000?

It’s simple, Ferrari is targeting people with money and who want their product. GM is obviously NOT doing that. They need to figure out who’s got money and who wants their product and then give it to them. If they did that, they might not be failing…

But with all of that said, it is quite possible for everyone to become wealthy over time. As you will see in the video below, over the last 200 years we’ve grown SO much as a nation and as a worldwide economy. And you’ll see how each and every country is becoming more and more wealthy as they grow and technology advances.

This is truly amazing, never before has this kind of graph been animated to show you these kind of stats.

So as you can see, the future only shows that wealth and prosperity is on the horizon for virtually everyone on the planet. Thanks to technology and other advances in our modern world that have allowed this to happen.

But what I think is so amazing is the fact that as your wealth grows, your health grows. Funny how that works, isn’t it?

Make sure you leave your comment below so I hear what you think of this powerful video. Thanks guys.

Always in the kitchen,
Matthew Neer

Why You Shouldn’t Prospect On Facebook

Posted by MatthewNeer on Nov 1, 2010 in Branding, Featured Articles, Marketing | 1 comment

Hey there,

I wanted to share something with you today that really rubs me the wrong way. I cannot stand when this happens and even though this happens about 3 to 5 times per week there really is no way around avoiding the situation other than completely ignoring it.

What I’m talking about is prospecting on Facebook…

Have you ever been just hanging out on Facebook minding your own business and someone starts an innocent little chat with you that seems to be on the right path as far as business chat and entrepreneurship goes. But then as things go on for a little while it starts becoming about the other persons business and how much money they are making.

Next thing you know, the person is asking you if you’d like to make an extra #K to 7K per month…

Which would be great if they were actually making that amount of money and honestly wanted to give back and teach you exactly how they were doing that. But the fact of the matter is that most of these people use weird key words like… “Many of us are making thousands per month.” or “Wouldn’t you like to make thousands of dollars every month like some of our team members?”

You can always tell this is the sign of a total amateur when they try as hard as they can to beat around the fact that they really have just started this new business venture and are actually trying to recruit you as one of their first people.

Now, for the record, I’m not trying to get down on anyone just starting out who is just trying to get some new reps into their business. I know how it is, I’ve been there. But nowadays I have found a MUCH better way to generate leads and create sales than literally wasting hours of my time everyday trying to chat with people on Facebook.

I used to do that crap, and I’ll tell you straight up. It always end up in an ego battle.

The reason for that is because you are behind a computer. No one can hear the insecurity in your voice and therefore doesn’t know how genuine you are truly being. If you are really going to try and prospect people this way, you might as well just go buy some crappy leads from some weird company and spend all day calling them.

At least this way you would see some better results.

Plus if you were really serious about building a business, you’d be getting on the phone with everyone anyways. Think about it, how much leverage can you really have “chatting” with people over Facebook. It’s a total waste of time!

How To Use Real Lead Generation Methods

I will say, however, that if you are totally hooked on Facebook and know deep down in your gut that its the place to be right now. I’ll tell you that it is, and rightfully so, there are thousands of new accounts created every single day and Facebook is projected to reach 1 Billion users by 2012.

But the place to be within Facebook is not chatting with people. Its on Facebook ads.

Facebooks ads is killing it right now.

In fact, any PPC tactic is killing it right now.

Here’s why:

When someone finds your PPC ad and clicks on it, they are a targeted visitor. When they click, they are basically saying “Hey, I’m really interested in what your ad said you have to offer, please show me more and sell me something.”

Ummmm… Lightbulb anyone?

I think so!

Can you see how direct and targeted a visitor like that to your website is?

Its absolutely incredible. These types of people are looking for answers to their problems and are searching for them within Social sites like Facebook and search engines like Google. Your job is just to put your ad in front of them and lead them down your sales funnel to your offer.

Nothing you could possibly do out there online could be more targeted than this (with the exception of SEO) thats why most marketers will swear by PPC and know that it will create massive results faster than any other marketing medium out there today.

Well, anyways guys, I think I’ve gone on long enough and I don’t even have anything to sell you today. I just wanted to deliver some solid content to you.

I hope you enjoyed it and will continue to have much success online and offline.

Talk soon,
Matthew Neer

Who Are The Best Prospects In The World?

Posted by MatthewNeer on Aug 13, 2010 in Branding, Featured Articles, Marketing | 12 comments

This is one of the hardest things for people to identify with when they first come online. For some reason it is always extremely difficult to figure out exactly who your prefect prospect is.

Well, honestly it comes down to a matter of common sense. But before we get into that I want to talk about some limitations that most people will face when trying to determine their perfect prospect.

Right now I’m going to outline a VERY important exercise that you need to implement because if you don’t know who your talking to in your marketing, you are really talking to nobody.

So check this out, this is how you figure out your target prospect and ideal customer.

Take out a pen and pad then start writing down descriptive adjectives of what your prospects’ life is like, for instance:

• What is their age?
• What is their current occupation?
• How do they look?
• What is their personality like?
• Do they hate their job?
• Are they male or female? Does it matter?
• Do they have kids?
• What are their goals?
• How motivated are they?
• What is their struggle like?
• Are they an experienced marketer or a newbie?
• Anything I missed?

Now those are just a few examples of questions you can ask yourself about what you want your ideal and perfect prospect to be like because check this out… What you are doing here is literally manifesting your perfect and ideal business partner.

This is an exercise I have all of my personal coaching clients do because it helps them identify with who they want to associate with and ultimately sponsor into their primary business.

This type of stuff is a little bit advanced in theory but quite simple in concept.

All you have to do is write this stuff down on paper and as long as your are congruent with your message, it will start to materialize into your life.

From personal experience, my first and greatest mentor taught this technique to me and since then I have only attracted people who I LOVE and would literally consider my best friends in life because if I was ever having a bad day or anything like that, I could totally call them up and they would totally be there for me.

And the crazy part is I met most of these people over the Internet…

So Who Are They?

Yes, it’s about time I get past my little rant here eh?

Let’s talk about it mechanically — How to find the best prospects in the world…

Well, it really is quite obvious. The best prospects in the world are the ones already researching YOUR COMPANY!

Absolutely, these are always going to be the best and most targeted prospects because they are literally coming to Google and tying in your companies keyword in order to find out more information about it.

Imagine if you were ranking on the first page of Google for those keywords, how many leads could you pull in everyday?

Yeah, if you understand what I’m talking about right now, you know how POWERFUL this stuff is.

And yes, we are talking about SEO here but I don’t want that to scare you because honestly it’s not that tough, that’s just what they top SEO “gurus” want you to think so they can charge you and arm, leg and even and eyeball for their services.

I don’t think that is right so I’m going to share something with you that I feel is THE most powerful way to DOMINATE Google.

I’ve got a free video for you on the other side of this page that is going to teach you EXACTLY how to do this stuff, with ease.

And when I say ease, I mean even if you barely know how to check your email.

You can do this stuff!

Enough talk my friend. Here’s the video link…

How To Dominate Your Company In Google

I hope you enjoyed this blog post, I had a great time writing it for you!

Talk soon,
Matthew Neer

The Secrets To Branding

Posted by MatthewNeer on Jun 25, 2010 in Branding, Featured Articles, Marketing | 7 comments

It’s really quite simple really. Your brand makes you stick out in peoples minds. Your brand is what makes people remember who you are and what your about. It needs to be powerful, simple and elegant.

When you think of a “brand” today whats the first company you think of? Now, I know even if you probably don’t want to admit it that the first company that popped into your brain was, none other than, Apple.

You see, the first thing Apple understands about branding is the power of the symbol. If you look at their products you’ll notice that the Apple logo is big and bold on everything they create. They flaunt their logo with pride, as every company should do, but just can’t do quite as well as Apple can.

They have really mastered the branding because it extends further than the logo, it’s the colors. White to be specific. And their computers in brushed aluminum. A few years back, Apple even redesigned their computer to be laser cut from a single piece of aluminum resulting in a unibody casing.

It’s the little touches like that which create a user experience far beyond anything an Acer could deliver. Not only does the computer look great but it works great. And that brings me to point two about Apple’s uniqueness.

Apple has what is considered to be a close-source software programming policy. Meaning that not just anyone can come in and create Apps and OS systems for their products, compared to Android where anyone with a cool idea can create an App and put it in the Marketplace there and get it publicity.

Apple creates all their own products when it comes to just about everything. It’s made right there at Apple. I was reading an article earlier today in which Steve Jobs needed to create a high end burning program for Apple’s new MacBook. After the developers had spent countless hours working on concepts and designs for the new software Jobs waltz in and gets out the whiteboard and dry erase pen. He steps up to the whiteboard and draws one big rectangular window and another icon representing the file. He then says “We need to create a program where you open it up, drag and drop the file into the window, click burn and its done.” Jobs stated. Everyone was immediately in a drop jawed shock at how simple the idea was yet how brilliant. They didn’t realize how everything else was just getting in the way.

And its things like that which make Apple a genius company, because they think differently, they think with simplicity and user experience in mind.

This is exactly how you need to brand your business. With the utmost clarity in exactly what you’re doing. You see, Apple carries its design and branding so far that you don’t even have to look at the logo on a product to know that its an Apple product. Just like you don’t have to look at a Lamborghini to know its a Lamborghini.

When people come across your business online, they should not have to look twice to know its you. That is how well you need to be branded. Don’t over do it, don’t under do it. Just keep it simple and keep it elegant, and most of all keep it exclusive.

Anyways, my advice for the day is really this. Think about how you can start streamlining your business and making all facets of everything you’re doing look better, look sexy even and how everything can run smoother like a laser beam.

Talk soon,
Matthew Neer